Poynt is making transportation affordable while expanding business reach
Poynt is making transportation affordable while expanding business reach
Poynt is making transportation affordable while expanding business reach
Poynt is a transformative in-transit advertising platform designed to bring value to both users and businesses in an innovative way. Our platform allows users to watch targeted ads in exchange for discounts on transportation, directly addressing a widespread need for affordable commuting options. By positioning advertising within the transit experience, Poynt seamlessly connects companies with an attentive audience, maximizing exposure and engagement.
Poynt is a transformative in-transit advertising platform designed to bring value to both users and businesses in an innovative way. Our platform allows users to watch targeted ads in exchange for discounts on transportation, directly addressing a widespread need for affordable commuting options. By positioning advertising within the transit experience, Poynt seamlessly connects companies with an attentive audience, maximizing exposure and engagement.
Poynt is a transformative in-transit advertising platform designed to bring value to both users and businesses in an innovative way. Our platform allows users to watch targeted ads in exchange for discounts on transportation, directly addressing a widespread need for affordable commuting options. By positioning advertising within the transit experience, Poynt seamlessly connects companies with an attentive audience, maximizing exposure and engagement.
Reducing Transportation Cost Through Engaging Ads
Reducing Transportation Cost Through Engaging Ads
Reducing Transportation Cost Through Engaging Ads
In a world where transportation costs continue to impact daily budgets, Poynt’s model provides a practical solution by enabling users to offset travel expenses through ad engagement. Users benefit from reduced transportation costs without added effort, while businesses gain access to a highly receptive audience during their commute—a time when consumers are less distracted and more likely to engage with content.
According to statista, there has been some increase in the public transport system and some decrease in the taxi system due to inflation around the globe. We conducted a research using statista and using countries like Nigeria, United States of America, India and China for our case study to know the 2024 revenue change when it comes to public transportation and Taxi.
In a world where transportation costs continue to impact daily budgets, Poynt’s model provides a practical solution by enabling users to offset travel expenses through ad engagement. Users benefit from reduced transportation costs without added effort, while businesses gain access to a highly receptive audience during their commute—a time when consumers are less distracted and more likely to engage with content.
According to statista, there has been some increase in the public transport system and some decrease in the taxi system due to inflation around the globe. We conducted a research using statista and using countries like Nigeria, United States of America, India and China for our case study to know the 2024 revenue change when it comes to public transportation and Taxi.
In a world where transportation costs continue to impact daily budgets, Poynt’s model provides a practical solution by enabling users to offset travel expenses through ad engagement. Users benefit from reduced transportation costs without added effort, while businesses gain access to a highly receptive audience during their commute—a time when consumers are less distracted and more likely to engage with content.
According to statista, there has been some increase in the public transport system and some decrease in the taxi system due to inflation around the globe. We conducted a research using statista and using countries like Nigeria, United States of America, India and China for our case study to know the 2024 revenue change when it comes to public transportation and Taxi.
Here are some of our findings from statista based on revenue changes in 2024
Here are some of our findings from statista based on revenue changes in 2024
Here are some of our findings from statista based on revenue changes in 2024
The Design Solution
The Design Solution
The Design Solution
For Businesses: Expanding Reach
For Businesses: Expanding Reach
To address a solution for users, POYNT offers advertisers a unique avenue to broaden brand visibility and increase customer interaction. By leveraging the captive environment of transit, businesses can extend their reach to a larger audience that might otherwise be difficult to capture. This approach not only heightens brand awareness but also enhances recall, making it more likely that consumers will connect with and remember the advertised products and services. This led to the need for POYNT for businesses (web app where businesses place adverts)
To address a solution for users, POYNT offers advertisers a unique avenue to broaden brand visibility and increase customer interaction. By leveraging the captive environment of transit, businesses can extend their reach to a larger audience that might otherwise be difficult to capture. This approach not only heightens brand awareness but also enhances recall, making it more likely that consumers will connect with and remember the advertised products and services. This led to the need for POYNT for businesses (web app where businesses place adverts)
To address a solution for users, POYNT offers advertisers a unique avenue to broaden brand visibility and increase customer interaction. By leveraging the captive environment of transit, businesses can extend their reach to a larger audience that might otherwise be difficult to capture. This approach not only heightens brand awareness but also enhances recall, making it more likely that consumers will connect with and remember the advertised products and services. This led to the need for POYNT for businesses (web app where businesses place adverts)
For Users: discounts in transportation cost
For Users: discounts in transportation cost
To address a solution for users, POYNT has to stick to providing discount in transportation cost. This will not only be transportation affordable but also increase the interest of users to either use the public transportation or taxi system without bother. To achieve this goal, POYNT ultimately resolved in the creation of a mobile app for users which will allow them to scan codes provided by the driver, this solution may change over time as we tend to expand the usability.
Also POYNT has to include a navigation system for users which will help them easily get to their destination and also to locate places around their vicinity.
To address a solution for users, POYNT has to stick to providing discount in transportation cost. This will not only be transportation affordable but also increase the interest of users to either use the public transportation or taxi system without bother. To achieve this goal, POYNT ultimately resolved in the creation of a mobile app for users which will allow them to scan codes provided by the driver, this solution may change over time as we tend to expand the usability.
Also POYNT has to include a navigation system for users which will help them easily get to their destination and also to locate places around their vicinity.
To address a solution for users, POYNT has to stick to providing discount in transportation cost. This will not only be transportation affordable but also increase the interest of users to either use the public transportation or taxi system without bother. To achieve this goal, POYNT ultimately resolved in the creation of a mobile app for users which will allow them to scan codes provided by the driver, this solution may change over time as we tend to expand the usability.
Also POYNT has to include a navigation system for users which will help them easily get to their destination and also to locate places around their vicinity.
For drivers
For drivers
To address a solution for users, POYNT made a 2-way solution to either register as a driver or as a user. Registering as a driver enables you to request for ads to show to your customers via QR code and also to request for payment from POYNT after ads are watched by customers. In future ponyt wishes to expand this idea as the usability increases.
To address a solution for users, POYNT made a 2-way solution to either register as a driver or as a user. Registering as a driver enables you to request for ads to show to your customers via QR code and also to request for payment from POYNT after ads are watched by customers. In future ponyt wishes to expand this idea as the usability increases.
The Design
The Design
The Design
After the analysis, I was able to use the results from secondary research to find out what the users want and how to deal with their problems. Going through some of the competitors to find out what makes them unique and what issues they are facing,
The plan isn’t only to provide an advertising system that helps solve issue of transportation cost but also we have to integrate a navigation system which will help users to commute on their own.
Also, my team and I also have think of ways for drivers to get paid and also ways for advertisers ton fund their account as Ponyt is set to be under the Web3 (solana ecosystem).
For the advertising, we have to come up with a plan for a web application, this led me to conduct some competitive research on Facebook and Google ads to know which ad campaign type will best fit our audience and businesses.
After the analysis, I was able to use the results from secondary research to find out what the users want and how to deal with their problems. Going through some of the competitors to find out what makes them unique and what issues they are facing,
The plan isn’t only to provide an advertising system that helps solve issue of transportation cost but also we have to integrate a navigation system which will help users to commute on their own.
Also, my team and I also have think of ways for drivers to get paid and also ways for advertisers ton fund their account as Ponyt is set to be under the Web3 (solana ecosystem).
For the advertising, we have to come up with a plan for a web application, this led me to conduct some competitive research on Facebook and Google ads to know which ad campaign type will best fit our audience and businesses.
After the analysis, I was able to use the results from secondary research to find out what the users want and how to deal with their problems. Going through some of the competitors to find out what makes them unique and what issues they are facing,
The plan isn’t only to provide an advertising system that helps solve issue of transportation cost but also we have to integrate a navigation system which will help users to commute on their own.
Also, my team and I also have think of ways for drivers to get paid and also ways for advertisers ton fund their account as Ponyt is set to be under the Web3 (solana ecosystem).
For the advertising, we have to come up with a plan for a web application, this led me to conduct some competitive research on Facebook and Google ads to know which ad campaign type will best fit our audience and businesses.
Competitive Research
Competitive Research
Competitive Research
Facebook ads manager
Facebook ads manager
Facebook ads manager
Strengths:
Powerful targeting options
Creative ad formats
Audience insights
Problems:
Ad approval process
Learning curve for new users
Ad fatigue and saturations
Privacy and policy changes
Strengths:
Powerful targeting options
Creative ad formats
Audience insights
Problems:
Ad approval process
Learning curve for new users
Ad fatigue and saturations
Privacy and policy changes
Strengths:
Powerful targeting options
Creative ad formats
Audience insights
Problems:
Ad approval process
Learning curve for new users
Ad fatigue and saturations
Privacy and policy changes
Google ads manager
Google ads manager
Google ads manager
Strengths:
Massive reach and variety of ad types
Intent-based targeting
Strong analytics and reporting tools
Problems:
Costly bidding process
Complex account structure
Ad rank and quality score
Limited visibility into partner networks
Strengths:
Massive reach and variety of ad types
Intent-based targeting
Strong analytics and reporting tools
Problems:
Costly bidding process
Complex account structure
Ad rank and quality score
Limited visibility into partner networks
Strengths:
Massive reach and variety of ad types
Intent-based targeting
Strong analytics and reporting tools
Problems:
Costly bidding process
Complex account structure
Ad rank and quality score
Limited visibility into partner networks
Key takeaways
Key takeaways
Key takeaways
Poynt is an innovative in-transit advertising platform that connects users and businesses by offering discounts on transportation costs in exchange for watching ads, providing value for both parties.
Goals
User benefit: Helps reduce commuting costs by offsetting part of the fare through ad engagement.
Business benefit: Provides businesses with a unique way to reach a captive audience during transit, enhancing brand exposure and engagement.
Problem Addressed
Rising transportation costs have impacted daily budgets globally therefore, Poynt's solution tackles this issue by providing users an alternative to reduce these expenses, while allowing businesses to target an attentive audience.
Poynt is an innovative in-transit advertising platform that connects users and businesses by offering discounts on transportation costs in exchange for watching ads, providing value for both parties.
Goals
User benefit: Helps reduce commuting costs by offsetting part of the fare through ad engagement.
Business benefit: Provides businesses with a unique way to reach a captive audience during transit, enhancing brand exposure and engagement.
Problem Addressed
Rising transportation costs have impacted daily budgets globally therefore, Poynt's solution tackles this issue by providing users an alternative to reduce these expenses, while allowing businesses to target an attentive audience.
Poynt is an innovative in-transit advertising platform that connects users and businesses by offering discounts on transportation costs in exchange for watching ads, providing value for both parties.
Goals
User benefit: Helps reduce commuting costs by offsetting part of the fare through ad engagement.
Business benefit: Provides businesses with a unique way to reach a captive audience during transit, enhancing brand exposure and engagement.
Problem Addressed
Rising transportation costs have impacted daily budgets globally therefore, Poynt's solution tackles this issue by providing users an alternative to reduce these expenses, while allowing businesses to target an attentive audience.
Solution Details
Solution Details
Solution Details
For Businesses:
Poynt offers a web app for advertisers to place ads that users will view during commutes, thereby expanding brand reach, recall, and customer interaction.
For Users:
Users benefit through transportation cost discounts by scanning QR codes provided by drivers, making travel more affordable.
A navigation feature is included in the mobile app to assist users in reaching destinations and locating nearby places.
For Businesses:
Poynt offers a web app for advertisers to place ads that users will view during commutes, thereby expanding brand reach, recall, and customer interaction.
For Users:
Users benefit through transportation cost discounts by scanning QR codes provided by drivers, making travel more affordable.
A navigation feature is included in the mobile app to assist users in reaching destinations and locating nearby places.
For Drivers:
Drivers can register with Poynt, enabling them to request ads to display to passengers and receive payment from Poynt after ad views.
Poynt envisions future expansion as the platform gains traction.
Future Expansion
As Poynt's usability and user engagement grow, the platform plans to evolve its offerings for both users and drivers.
For Drivers:
Drivers can register with Poynt, enabling them to request ads to display to passengers and receive payment from Poynt after ad views.
Poynt envisions future expansion as the platform gains traction.
Future Expansion
As Poynt's usability and user engagement grow, the platform plans to evolve its offerings for both users and drivers.
